Literary adaptations seem to be most popular lately, in particular, Young Adult. With The Host coming out, The Mortal Instruments and Warm Bodies just to name a few, I can say I am in every way excited!
Another thing I have particularly noticed is the use of popular music on these such trailers. Beautiful Creatures use the wonderful Florence and the Machine 'Seven Devils', one of my favourite songs off of her latest albums to create the moody atmosphere that accompanies the book about Witchcraft in a small southern town. This is most probably a ploy to draw in a wider audience to their film and entice their current audience by showing they're 'with the times'. But what I love is the popularity it is giving bands. Every time that advert is played, the song plays with it and people here the tune and hum along, listen to the lyrics and decide they like the sound of it, google it, buy the album. And music that deserves to be heard, is.
What I also love is how many smaller scale bands are being thrust deservedly into the lime light :) Bands like The Black Keys are being featured on the Warm Bodies trailer and though they are veritably well known for their wonderful, dark music, having been featured on the radio and accumulating their own following, they are now featured everywhere, with a whole new audience listening to them who may have never discovered them before.
I personally have discovered an amazing new band through adverts and trailers recently and I suggest everyone go listen to them. They are Imagine Dragons. Their song 'Radioactive' first featured on the Assassin's Creed advert, which is where I heard it and YouTubed it myself. It was then taken by The Host and used in their first, brand-spanking new trailer. (This film looks amazing by the way!) Practically unheard of before, Imagine Dragons now has an official video for 'Radioactive', seen here - http://www.youtube.com/watch?v=ktvTqknDobU - which I have seen appear on TV music channels! Movie trailers have not made this band, they do that themselves with their incredible talent, but they have certainly giving them that push toward popularity :)
Like Jaws, I think if you took away the music from trailers, it would be boring and uninteresting. Music creates an atmosphere, sets a scene, terrifies you and even turns you to blubbering mess. To prove my point, if a soundtrack weren't included in a movie, would we ever have had musicals?
Singing off x
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